animi lamp family: todo, nufo and rimo – brand identity |

The main idea was to create minimalistic, eco-friendly packages for a series of geometric felt lamps.

I’ve worked on naming and identity design, including logos, leaflet with assembly instructions and schemes showing the arrangement of elements within the box. The color of braided power cord corresponds well to the colored dots on the package (in this case red) showing the customer what to expect inside. The lamps come in screen printed box design with a big logo on the top and a graphic showing a simplified shape of the lampshade at the bottom.